Product Life Cycle Assessment by brands
Thanks to those that attended our latest event.  It was great to meet so many of you and discuss the issues around 'plastic waste' and waste in general.  We talked about what is all the fuss these days about plastic and our declining environment. Also what can the average kiwi do about it. 

Also many thanks for answering our latest survey around your thoughts on eco products.  We were so pleased at how many of you made the effort to answer our survey.  We obtained some amazing insights from you all which we will be sharing. We have also adapted our soon to be released NEW product to bring it in line with your thoughts from the survey.  So thank you for your time and we know that our NEW product will be definitely something you will love.  

Have you ever wondered what all that talk is about when someone refers to a ‘cradle to grave’  product analysis?  Cradle-to-grave is the full Life Cycle Assessment (LCA) from resource extraction ('cradle') to use phase and disposal phase ('grave').  With an increasing number of eco-friendly products hitting the shelves, there comes a need to carefully analyze the real benefits, cost-effectiveness and sustainability of their life cycle.  This is a good thing, right?  I believe that all product companies must assess each product from a LCA perspective to be concious of it's waste.  Why have we invented a product like plastic that will and is taking over the world with no life cycle assement and in particular the effects of the 'grave' aspect?.   I suppose all good inventions have a downside which if not carefully considered, monitored or regulated can be disastrous.   More importantly LCA must be considered for all products.  Brands need to be part of this solution to waste just as much as the individual buyer.

I think the individual can also play an important part in the waste solution and in particular at the consumer level.  Don’t you? The things you buy dictate what you want the world to be.  I know this sounds like white middle class privilege. Well, I am not saying that everyone can be a conscious consumer and especially those that are living below the poverty line.  To be honest some of those people naturally recycle, reuse out of necessity unlike our wealthier middle class.

Reading the packaging to see what and how a product is made. Also consider where something is made and support it dearly.  Look carefully at the certifications and claims on a product and a brand.  Think about if the landfill was your backyard would you want it to be thrown in.  Maybe you could reuse it, or maybe you could do with out it or just maybe you buy an alternative that just might be a little more expensive as to be ethical and eco usually costs more.

We are all busy and we want convenient easy solutions to things.  It really is a time for us to transform the way we are buying, making, using and disposing of things.  There are easy sustainable solutions around.  I will tell you about those soon........ at the next seminar, blog post and in our next newsletter.  We will be releasing something that will also help solve these things!  

If we can all make some of these small changes, you really will feel less guilty and feel part of something that is making positive human change.

Anna B

Check out some of our current 'cradle to grave' approved products. Do the right thing and feel good about buying truly ethical products. Grab one now!

Nil Organic Fire Starters

Nil Beeswax Food Wraps

Nil Organic Produce Bags

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