Our mission is to create nil harm and nil waste for people and planet.

To have a positive impact by providing affordable, ethical, eco everyday essential alternatives that allow everyday people to be part of climate change mitigation while also contributing to a social enterprise model that gives back to the environment.

Our vision is a world without waste. Our goal is for 100% sustainable bathrooms for the world.

Since our establishment in 2014 we have naturally worked from a sustainable, social and ethical premise. 100% sustainable bathrooms and kitchens for the world. Our company is a New Zealand woman led family and we are very proud to give purpose to many of our people through work we offer and the products we produce.

We are an accredited social enterprise that means we are a business for good through our social impacts and giving initiatives that operates to make a profit. We are somewhere between a charity and a traditional business.

Our impact is directly linked to our products. They reduce waste by replacing single use and less sustainable alternatives. Our sustainability education is the other area of impact where we focus on inspiring change on the individual, business and governmental policy level.  We also give 1% a year to charities such as Sea Shepherd, Ghost Diving, Plant a tree to name a few. 

We are trail blazers in this area and with you we can make a difference. To date we have estimated that we have saved over 2 million pieces of plastic landing in our landfill. Below you can read more about our accreditations along with our social and sustainable impact report.

Small optimistic steps can save the world.

Awhina mai ki te tuku ki te aorangi

Anna B x

nil ethos


GOTS Fabric Certification

We have had this certification since 2015 and will only ever work with GOTS certified fabric.  We work with an Indian Fair Trade Organic Fabric company in India to produce our fabrics and they offer our off cuts to social initiatives in India. They are also Fair Trade certified.

Usedfully -Textile reuse programme

We are a member of the Usedfully textile reuse programme We have joined them to make a commitment to a circular economy for the textile and fashion industry. 


Carbon emissions

We have measured our carbon footprint with  Ekos and received a Carbon Friendly Certification. Our estimated carbon footprint for the period 29/05/2020 to 29/05/2021 was 8.074 tonnes of CO2e which is very low.


Living wage

We are currently working through our accreditation for living wage which we believe we have been doing since our establishment.

Home work force

We have produced over 1 million sewn/handmade goods through our reinvention of the Home workforce model to provide many large retailers with our goods. 

Our workforce are mainly women who work from home.  Working from home allows people to work within their own hours and there is no accessibility issue.  A concept that was prevalent prior to the Industrial Revolution.  Over the last 100 years this type of work has almost become non existent.  We have over 20 women who each week receive a box from HQ to make our products in their homes. We then pick this work up and pack and ship all over the world.

Fwd Certification - Procurement

We are currently working through the process of becoming a Fwd Certification.  The Fwd platform connects organisations buyers to social enterprises capable of delivering goods and services that are ethical and sustainable.

Our international suppliers

Our international suppliers are required to commit to our 7 point sustainable and social justice commitments. You can read more about this in our Sustainability and Social Impact reports.



We are a member of this organisation and give back to our chosen charities in a quarterly manner.


Product Stewardship

We ensure that all our products have a clear eco loop. We make products with minimal waste. We always look at who makes our products, how they are made, what they are made from and what footprint will they leave. Read more on our blog. We are working with the Sustainability Business Network on a number of educational pieces in this area.


Before people became aware of the plastic issues facing our planet, we were one of the first to advocate for Plastic Free goods and we are always finding new ways to produce, education and advocate in this area. See more about our Silicone Send Back initiative over on our sister site www.munchcupboard.com.


We are in the process of working towards being a BCorp organisation.


Transparency is very important to our values and over four years ago we started reporting on our social and sustainable impact. We were one of the first companies in New Zealand to not only report but make public our KPI's and commitments we have made on both social and sustainable goals.

You can read here our bi yearly Sustainability and Social Impact report.